Italy’s food culture is built on family businesses, regional tradition, and techniques passed down through generations. Many of these producers never expand beyond their local regions — not from lack of quality, but by choice. They favour craft over scale.

MyItalian began after time spent in Turin, where historic chocolatiers still operate quietly — producing the same recipes they have for generations. Many remain largely unknown outside Italy.

In a city renowned for chocolate, small producers prioritise quality, consistency, and restraint. Some of Italy's finest chocolates remain rare not because they lack appeal, but because they refuse to compromise.

MyItalian exists to bridge that gap - carefully, and without distortion.

Founded in 1939, Boella & Sorrisi reflects the type of producer we seek — historic, disciplined, rooted in Piedmont’s confectionery tradition.

Their recipes remain unchanged. Their chocolates are still produced in small batches in Turin, using traditional Piedmontese techniques.

This is not mass-market chocolate. It is heritage preserved.

Every product offered by MyItalian is sourced directly from our producers in Italy.

We curate a limited selection crafted by artisans who value tradition and continuity — many working to the same recipes for decades.

Availability is limited by design. We prioritise quality over volume and long-term relationships over trend. You can expect small-batch chocolates, seasonal availability, and direct sourcing from Italy.

MyItalian is not a marketplace. It is a curation.

For partners:

MyItalian works with a select number of retailers, cafés, and hospitality spaces looking to offer something genuinely distinct.

Our chocolates are sourced in small quantities from historic producers in Turin — products not typically found in the UK market.

We focus on:

  • Limited, high-quality selection
  • Strong shelf presence and gifting appeal
  • Reliable UK-based fulfilment

For wholesale or collaboration enquiries, please contact us directly.