Italy’s food culture is built on family businesses, regional tradition, and techniques passed down through generations. Many of these producers never expand beyond their local regions — not from lack of quality, but by choice. They favour craft over scale.

MyItalian was founded after time spent living in Turin, where discovering independent family chocolatiers revealed a side of Italian confectionery rarely seen abroad.

In a city renowned for chocolate, small producers prioritise quality, consistency, and restraint. Some of Italy's finest chocolates remain rare not because they lack appeal, but because they refuse to compromise.

MyItalian exists to bridge that gap - carefully, and without distortion.

Founded in 1939, Boella & Sorrisi reflects the type of producer we seek — historic, disciplined, rooted in Piedmont’s confectionery tradition.

Their recipes remain unchanged. Their chocolates are still produced in small batches in Turin, using traditional Piedmontese techniques.

This is not mass-market chocolate. It is heritage preserved.

Why MyItalian?

Through MyItalian, businesses gain access to artisan chocolates that are rarely found outside Turin.

These products are extremely difficult for an independent café, hotel or retailer to source directly.

Even if they discovered the producer, they'd still need to navigate language barriers, international shipping, import costs, minimum order quantities and hundreds of products without knowing which best suited their business.

We remove that complexity.

  • We build relationships directly with historic family chocolatiers.
  • We curate the range.
  • We import the products.
  • We become your UK point of contact.

So you can focus on serving your customers—not importing from Italy.

Every product offered by MyItalian is sourced directly from our producers in Italy.

We curate a limited selection crafted by artisans who value tradition and continuity — many working to the same recipes for decades.

Availability is limited by design. We prioritise quality over volume and long-term relationships over trend. You can expect small-batch chocolates, seasonal availability, and direct sourcing from Italy.

MyItalian is not a marketplace. It is a curation.

For partners:

MyItalian gives UK cafés, hotels, retailers and hospitality businesses access to artisan producers in Turin that would otherwise be difficult to source.

Through us, businesses gain access to chocolates that aren't available online and are rarely found outside Italy.

Rather than navigating language barriers, international shipping, import costs, minimum order quantities and hundreds of unfamiliar products, our partners work directly with one trusted UK point of contact.

We take care of:

  • Building relationships with historic Italian producers
  • Curating a focused selection of exceptional products
  • Importing and UK fulfilment
  • Managing communication with Italian producers
  • Ongoing support and product recommendations

The craftsmanship stays Italian. The experience becomes effortless.